Feasibility Analysis
Sometimes people get so excited about their idea for a new product or service, that they almost become obsessed with the idea of starting their own new business — without really verifying if there really is a market for their new product or service in the first place! A feasibility study is research that gives you preliminary information regarding your business idea’s potential to succeed in the marketplace. The purpose of the Feasibility Analysis is to make sure that you are on the right track – who wants to be on the wrong track.
Two basic questions need to be answered with the analysis:
1) Is there sufficient demand for the product or service?
2) Can the product or service be provided on a profitable basis?
It can mean the difference between success and failure. There are plenty of business ideas. Some of them will work. Some will not. We know that every year, scores of new businesses flounder and fail, despite the owner’s hard work and enthusiasm. Sadly to say, one major reason for failure is the entrepreneur’s willingness to commit to a favored idea without researching the feasibility of the concept. Loving an idea doesn’t mean it’s going to be a success!
Smart entrepreneurs know the importance of doing initial research before investing time and money in starting a new business or in developing a full-scale business plan.
This gathering of information is the feasibility study. It can be a complex, formal document used for attracting investors or a simple 3-5 page report. Regardless of which format you need, the feasibility study should address the following categories in detail:
The Product or Service
Describe the product or service. What is it? How and where will it be manufactured or produced? By whom? How will it be delivered to customers? In what way is it unique?
The Owners and Management
Who are the members of your management team? What are their strengths in this particular venture? How will those strengths benefit the business concept? What necessary skills and strengths are missing from your present team? How will you compensate for those skills? Will you hire? Contract out? Take training courses? Other?
The Market
Who is your market? What is the demographic? Is the market strong? Is it growing? What challenges are facing the market? How will you reach the market? What are the costs involved in reaching this market?
The Competition
Who is the direct competition? Who is the indirect competition? How does your product compare to theirs? What is your unique selling point? Can your competitors readily duplicate your product or service? How are they likely to react when you enter the market?
Start-Up Costs
What will it cost you to start your business? What will it cost to run it? Where will the money come from?
Feasibility Study Consulting Services
Entrepreneur Fuel will research and prepare a feasibility analysis report that will prepare you best to start your business (or avoid the costs and heartache associated with a failed business).
Entrepreneur Fuel’s feasibility study consultants conduct comprehensive industry, customer, and competitor analyses in order to determine market opportunities. Our consultants then assess each of the opportunities, determine the optimal ones, and create action plans for effective market penetration.
Our feasibility study consultants have taught classes on how to perform a comprehensive feasibility analysis and conducted studies for many organizations ranging from start-ups to Fortune 500 companies. We have conducted studies in numerous industries, including real estate & construction, online retail, sports & recreation service companies, health care, and information technology, among others.
Entrepreneur Fuel’s unique feasibility study methodology is ideal for judging a new venture’s prospects for success.
The Entrepreneur Fuel Feasibility Analysis Package: $250.00
Plan Development Time: One (1) week.
Payment Terms: One-half to commence feasibility research. One-half upon completion.
Are you ready to get started or have questions? Please contact us by calling (734) 845-4489 or e-mail us using the form below. We will get started on your Feasibility Analysis right away!


