Reputation Marketing

We Develop Five-Star Online Reputations and Leverage that Reputation to Generate New Leads.

Your reputation means everything to your business. 
And your business reputation is at risk more than ever before.  
So let Entrepreneur Fuel help your business secure your good reputation and business name. 

Have You Googled Yourself Lately?

Over 73% of the people looking to make a local purchase first research that purchase online. What this means is that your reputation with the search engines is of enormous importance.

Let's say a customer has a bad experience with one of your employees and decides to blog about it online. Because their blog is very popular, the negative comments they post about you rank higher than your own website for a search for your company.

Not fair, you say? We agree! That's why we offer Online Reputation Marketing Services – to help small and medium-sized business owners manage their reputations online and avoid having negative postings ruin your good name and brand image.

Online Reputation Marketing is a combination of good public relations and savvy Search Engine Optimization (SEO) and marketing techniques – two marketing disciplines that require very different skill sets. This is why most organizations are not positioned to manage their online reputations effectively. 

We specialize in public relations and local SEO marketing for small and medium-sized businesses, so we're uniquely qualified to help you manage and protect your brand online. We offer two levels of Online Reputation Marketing Services:

Proactive Online Reputation Marketing

We highly recommend that everyone go this route. This is digging the well before you're thirsty. By that we mean, proactively establishing your reputation online with tactics such as:

  • Update your website frequently with fresh content
  • Start your own business blog and make keyword optimized posts regularly
  • Participate in social networking communities and forums online
  • Implement an article marketing strategy
  • Write and issue press releases about newsworthy company events

Entrepreneur Fuel will design an Online Reputation Marketing campaign for you that meets your needs in establishing and protecting your brand online, using a variety of tactics, including those listed above, and many others too. Yes, someone could still post negative information about you online, regardless of how much proactive work you do. But, by being proactive, you'll make it much more difficult for anyone to post information that outranks your own website so people searching for you online will see a balanced set of search results (as opposed to the first results being negative ones)!  We even train your staff in customer service best practices and reputation management!

Reactive Online Reputation Marketing

Even if you've done everything you can do to proactively manage your reputation, there is always a chance that someone will create negative info about you online, however untrue it may be. If this happens to you, your first reaction will be to respond in anger, setting the record straight. Don't do it! By posting to an already popular site, you are only giving more credibility to that site with the negative info.

If you are in a situation where someone has posted negative information about you online, info that is ranking well in the search engines and causing damage to your business, you need an aggressive strategy, employed in the right manner, to combat it. Because every situation is different, we'll create a solution that is customized to fit your needs and the needs of your brand's reputation online.

The proliferation of social media sites, personal blogging, and online review sites has made it easier than ever for unhappy customers, disgruntled former employees and even your competition to say negative things about your business.

The scary thing is they do not even have to use their name to muddy your reputation. They can anonymously post bad things about your business online with near impunity. Oftentimes, these negative items are not even true, yet it is nearly impossible to get them removed from the web.

To make matters worse, search engines like Google, Yahoo, and Bing will pickup these reviews and make them available for potential customers to see. This potentially hurts your ability to attract new business and grow your revenues.

You need a proactive reputation marketing strategy.

That’s where we come in. We can work with you and your company to build a positive online reputation that will not be easily tarnished by negative web content and reviews.

We do this by proactively submitting positive content about your business online and by helping you implement an online customer review strategy to make sure your satisfied customers’ voices are heard above the negative ones.

We offer crisis reputation marketing plans to help businesses already struggling with negative content. In addition, we also have several different proactive reputation marketing campaigns to help insulate your business from future negative content.

To get started, simply Email Us or Call us at (734) 922-2880 to speak with a reputation marketing consultant today!

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