Internet Marketing: For Kid's Sake Early Learning Center
For Kid's Sake Early Learning Center (FKS) is local preschool and childcare center. FKS has provided childcare services to the local Pinckney community for over 6 years. FKS's programs and staff have earned it a trusted reputation with local famialies. Most of their clients are long-term (2-3 years) and are located within 3-5 miles of FKS.
As a growing company, FKS never had a formal marketing team or plan. FKS's owner approached us to develop and execute an integrated marketing plan to promote their preschool program, before- and after-school care program, and its summer camp. Moreover, the childcare center needed consistent, qualified sales leads.
Solutions & Results
So Entrepreneur Fuel developed a marketing strategy to fulfill their goals, focusing on key metrics for measuring performance. In addition, we redesigned and optimized their website for search and accessibility. We also created and aligned FKS's social media assets with its web presence and direct mail campaigns. Video marketing and direct print marketing were also deployed to increase leads and get new families into the FKS sales funnel. Finally, pay-per-click campaigns (Google Adwords & Facebook ads) were utilized to market new programs and their summer camp program.
By thoroughly researching and identifying the target market according to numerous demographic and geographic boundaries and then engaging with them, Entrepreneur Fuel was able to increase average monthly leads by over 40% and the marketing funnel by 210%. Since beginning an active social media presence, FKS’s "follower" and "like" count has increased by over 81%. We are also pleased to report that in the first 3 months, 20% of FKSe’s leads originated from new inbound marketing efforts. In the first six months, FKS’s website traffic and lead volume has increased more than 200%, and they continue to experience exponential increases as we refine and expand our inbound marketing efforts.
Visit FKS’s website to learn more about their Internet Marketing and Social Media tools.