Jul 23, 2013
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Wall Art Marketplace Joins Client List at Enterpreneur Fuel

Entrepreneur Fuel is happy to announce Wall Art Marketplace as a new marketing and business development client. Wall Art Marketplace (WAM) is a new website dedicated to selling unique collages and other wall prints in the categories of nature, winter, modern art, Michigan to name just a few. Entrepreneur Fuel is launching WAM's website and mobile-optimized website, as well as providing content generation, social media marketing, Search Engine Optimization (SEO) services, graphic design and print marketing services, and video marketing services to the South Lyon company. Entrepreneur Fuel will also take the lead in launching the artwork in local retailers. The goal will be to develop an online brand, increase website traffic and conversions, and generate sales through the company's website and  social media networks.

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Jan 27, 2013
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For Kids Sake Slideshow Video is Live

Entrepreneur Fuel recently completed an introductory branding video for For Kids Sake Early Learning Center in Pinckney, Michigan. The video exhibits leadership role in its market and informs potential families of what makes For Kids Sake the right choice for their childcare and preschool needs. The video can be viewed on the For Kids Sake homepage or at the Entrepreneur Fuel YouTube Channel.  For your video creation and video marketing needs, please contact Entrepreneur Fuel at 888-624-4919.

Jan 26, 2013
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Gracie Barra in Burton Joins Client List at Enterpreneur Fuel

Entrepreneur Fuel, a Livingston County Internet marketing and lead generation company, has added Gracie Barra of Burton, Michigan, as a new marketing and business development client. Gracie Barra of Burton is the leading Brazilian Jui-Jitsu school in the state of Michigan. Entrepreneur Fuel will provide Gracie Barra website re-design services and Search Engine Optimization (SEO) services, graphic design and print marketing services, video marketing, email marketing, review marketing, and social media management services. The goal will be to re-brand the company into new markets, increase website traffic and conversions, generate news leads to grow the company's membership base, and build new student relationships through social media and mobile marketing.

"We brought on Entrepreneur Fuel to drastically increase our visibility with our key target customers within new geographic areas," said owner and Black Belt Professor, Jim Burchfield. "We are behind the curve when it comes to marketing and technology. However, we are confident that the Entrepreneur Fuel team can help us develop and maintain a high-profile brand within our markets and increase our footprint throughout the state."

Gracie Barra follows the strict teaching methods of Master Carlos Gracie, Jr., in order to provide the most effective Brazilian Jiu-Jitsu instruction to students of the fastest growing Martial Art in the United States today. All of their programs are family and child friendly and students benefit from a progress-oriented learning environment. Jiu-Jitsu focuses on ground fighting or grappling techniques and uses nasic principles of leverage and strength.  For more information, visit the Gracie Barra – Burton website.

Jan 25, 2013
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Entrepreneur Fuel Lands Andy’s Roofing as New Marketing Client

Entrepreneur Fuel of Pinckney, Michigan, would like to announce that it has signed on a new client, Andy's Roofing, Inc., of Burton, Michigan. Entrepreneur Fuel will offer Andy's Roofing mobile website design services, search engine marketing expertise, video marketing, review marketing, and social media management services.

Andy's Roofing is a residential and commercial roofing services company that serves the southeastern and mid-Michigan markets. Owner, Andy Douglas, says they chose Entrepreneur Fuel because the form created its website last year and was comfortable working with the Entrepreneur Fuel team of experts. "I comfortable with choosing Entrepreneur Fuel because of not only their expertise and experience, but they provide us a level of trust and reliability that is rare with most of our vendors.

Entrepreneur Fuel plans a mobile optimized version of the company website in the first quarter of 2013.  Entrepreneur Fuel will also design and launch the Andy's Roofing social media sites, such as Facebook, Google+, and its YouTube Channel sometime in February. A  video marketing campaign and review management system will be implemented sometime before Spring.  For more information, visit the Andy's Roofing website

 

 

Jan 24, 2013
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Entrepreneur Fuel Adds Saline Optometry as a Marketing Client

Livingston County Internet marketing and lead generation firm, Entrepreneur Fuel, has added Saline Optometry as a new client for the first quarter of 2013. Entrepreneur Fuel will provide Saline Optometry website design services, search engine marketing expertise, video marketing, review marketing,salineoptometrylogo and social media management services.

Saline Optometry is the hometown optometry center serving mostly Saline and Ann Arbor patients. Owner and optometrist, Dr. Brian Hayes, says the firm competed with two other local companies for the contract, but picked Entrepreneur Fuel based on its attention to detail and organization, depth and breadth of services, and their developing relationship with the Entrepreneur Fuel counselors.
  
Saline Optometry offers premium optometry services and eye care products to local professionals and families. Entrepreneur Fuel will re-launch the company's website and blog, as well as, a mobile optimized version of the company website in the first quarter of 2013.  Saline Optometry's social media sites will also be re-launched and a video marketing campaign introduced in February.  A new review management system and local SEO campaign will be implemented sometime after the official re-launch of the company's website and blog.  For more information, visit the Saline Optometry website

Dec 21, 2012
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Facebook Now Sends Nearby Updates to Your Mobile Device

Facebook has updated its way for people to discover nearby businesses on their smart phones. Facebook recently launched an updated nearby feature in its mobile app for Android and IOS mobile devices. Facebook already does this by providing a feed every time one of your friends has checked-in at a local restaurant or other destination. 

The introduction of updates to the nearby tab on mobile devices provides a new opportunity for local businesses since many local businesses gain new customers or clients by word-of-mouth recommendations and reviews. Every day 150 million people visit a Facebook page and over half of the visitors to Facebook pages are visiting them from a mobile device. So whether a new restaurant in the neighborhood or a favorite watering hole, small businesses often depend on social endorsements for new business.  

The end result is that if you use Facebook to search for a local restaurant or other business, you’ll soon be finding the results that your friends have specifically recommended. The power of local reviews is also increased with these new mobile updates. Consumers already trust reviews from sites like Google+, Yelp, and Citysearch. In fact, approximately "72% of consumers surveyed said that they trust online reviews as much as personal recommendations, while 52% said that positive online reviews make them more likely to use a local business.” (searchengineland.com)

Look at it this way.  If consumers already trust reviews from strangers then imagine the power of reviews from people we trust (our friends). For more information on these updates, visit Facebook Studio.

Nov 19, 2012
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Take Your Product Idea to the Social Universe

Anything that helps entrepreneurs get their products and services noticed, tested, developed, etc. is a good thing.  Quirky, which has been in existence since 2011, is a web platform for product ideas that may not have otherwise seen the light of day. The website utilizes a concept called "crowdsourcing" to develop the product, by engaging participants in collaborating on every aspect of product creation, from idea, creation/design, naming, manufacturing, marketing, to sales. You could call it a social network for product development.

Here’s how it works. Quirky lets users submit their product idea for $10. Users can also vote, rate, and influence other people’s product ideas. Every week users can post ideas on quirky to be rated by the quirky community. After a seven day evaluation period, the Quirky community chooses one product from the pool of submitted ideas to move forward through the process. Quirky’s community engages and contributes to every part of the product’s development, weighing in on everything from naming to logo selection to packaging.

Products range from Pivot Power (an alternative to the power strip) to Wrapster (to organize your headphone cords) to Fender (an iPad bumper). Quirky’s products aren’t just sold online; the startup landed retail deals with Bed Bath And Beyond and OfficeMax.

According to the New York Times, Quiky is averaging 80 products a year and the company expects that the Quirky community will make over $2 million on the site’s products this year alone. 

Nov 14, 2012
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Warning Over the Bow of Text Marketing Spammers

Pizza chain Papa John's faces a $250 million class-action lawsuit for blasting customers with illegal text messages. The plaintiffs allege that Papa John's franchises sent customers a total of 500,000 unwanted messages in early 2010. The spam texts offered deals for pizza and some customers complained they were getting 15 or 16 texts in a row, even during the middle of the night. Papa John's never asked permission to send these text message advertisements. The pizza franchises sent the text blasts through a third-party mass text messaging service. 

The Telephone Consumer Protection Act of 1991 bars companies from sending advertisements via text message without a consumer first opting into the service. Text message spam has increased in part because advertisers see it as a great way to get their material directly into the hands of customers. This lawsuit may change how companies approach text marketing.

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Nov 13, 2012
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Mark Cuban Looking to Quit Facebook…move his businesses to MySpace

Mark Cuban, owner of the Dallas Mavericks of the NBA and frequent shark on ABC’s Shark Tank, says he is fed up with Facebook and will take his business elsewhere (namely MySpace, Twitter, or tumblr). Cuban is feed up with the huge fees to send messages to his team’s fans and followers on Facebook. Two weeks ago, Cuban tweeted out a screen grab of an offer he’d received from Facebook. The social network wanted to charge him $3,000 to reach 1 million people. Along with the screen grab, Cuban wrote, “FB is blowing it? This is the first step. The Mavs are considering moving to Tumblr or to the new MySpace as our primary site.”

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Nov 3, 2012
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Tips to Consider When Establishing a Social Media

Whether your company is active on social media sites….your employees are likely engaged to varying degrees. Social media gone unchecked can have negative results on any size business. An office worker was fired after her employer discovered her sex blog. A waitress was fired for venting about a customer on Facebook. A woman lost a job offer at Cisco because of something she said on Twitter. And most recently, a waiter was fired for sharing on Twitter the receipt with Indianapolis Colt’s quarterback, Peyton Manning’s $200 tip on it. These incidents illustrate why it might be wise to create a social media policy for your employees. With all the talk about social media—Google+, Twitter, Facebook—small business owners might feel like they should jump on the bandwagon and create accounts for each social network. However, before you make the social networking leap, there are some details all business owners must consider. These details are often tackled in what’s called a social media policy. Here are some things to consider when creating a social media policy.

WHAT IS A SOCIAL MEDIA POLICY?

Just as you might suspect, a social media policy is a set of guidelines that describes how employees should interact with the company brand and customers online. For our purposes, “online” means corporate websites/blogs, Facebook, Twitter, LinkedIn, and YouTube. Social media offers small businesses many benefits. Social media allows a small business to broaden its reach to new markets, create a dialogue with existing customers, and helps spread a company’s brand through word-of-mouth networking. A social media policy outlines for employees the company guidelines or principles of communicating in the online world. For small business owners, creating a social media policy is an effective way to help employees interact with customers, clarify marketing messages, and protect the company’s credibility and reputation online. A social media policy takes the guesswork out of what is appropriate for employees to post about your company to company social media sites, as well as, their own social networks. However, without enacting a well-thought-out social media policy, your company’s social efforts could do just the opposite. Let’s look at how to create a social media policy.

SOCIAL MEDIA POLICY FORMAT

Social media policies are not one size fits all. The right policy for any business will (1) reinforce the organization's existing corporate culture and (2) provide practical guidance to employees governed by the social media policy. One approach is to develop your social media policy as a subset of your employee handbook. This means that when someone joins the company, the guidelines for interacting online are covered under that chapter in the handbook. Alternatively, you can create a standalone document and refer to the employee handbook where necessary. This reduces the length of your social media policy because you can reference legal information and HR policies in this document. The most useful format for a social media policy is to first state the policy and follow with a bulleted breakout of the key points. For instance, Microsoft's social media policy includes a Frequently Asked Questions (F.A.Q.’s) section that further clarifies the policy for all employees. Better yet, include some basic guidelines or best practices that are easy to read and understand.

CREATING YOUR SOCIAL MEDIA POLICY

Taking the first step is the hardest part of developing a social media policy. So where do you start? First, look at companies in your industry (even competitors). Then examine their social media policies and use these policies as building blocks for your policy. Your goal should be to have a good sample social media policy with which to model your policy after. Just the idea of writing a social media policy may be intimidating to many small business owners. In the same way that Rome wasn’t built in a day, creating your policy documents will take a while, but you’ll get there. It is important to think ahead in your social media policy development. Develop policies that will extend to other new and emerging communications technologies, such as podcasts, video, texting, etc. The trick is to break it down into manageable tasks. For instance, let’s start with a policy for your Facebook business page: First off, describe the purpose of your social media policy in one sentence. Keep it focused and remove any ambiguity. Second, outline how this policy will help your employees and Facebook fans to interact. Third, write a short policy that outlines your expectations, position, and actions you may take if these guidelines are breached. Last, make sure to include contact information if there is a need for clarification of the policy. Once the social media policy has been finalized, it is important to let your employees and other persons closely associated with your company know there has been a change to the employee policies (or employee handbook, if you have one) that each employee must follow. A copy of the new social media policy should be sent to all employees. Educating your employees on the social media policy will go a long way to protecting your reputation as a business owner and your company’s brand online.

CONCLUSION

The bottom line is that all business owners—no matter the size—should have a formal social media policy. And the reality is that creating your first social media policy is easier than you might think. Make creating your policy a small project that you’re going to tackle over the next couple months. Assemble a team of employees with good writing skills and knowledge of social media, and find a sample policy to model your policy. You’ll soon be on your way to protecting your company and brand from the social media pitfalls that certainly can no longer be ignored.

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